
Eugen Sandow was one of the originators of the idea of bodybuilding driven by aesthetics instead of the sheer desire for strength. He’s best known for being the very first bodybuilder to shoot a flex reel in 1894 for the Edison company.
Sandow’s reel was one of the most popular kinescopes Edison ever shot and created a surge in interest in both Eugen Sandow, who published a number of eriudite magazines on fitness and on bodybuilding and physical culture in general.






For his part, the ever-innovative Sandow also posed for Edison’s competitors, the Lumiere Brothers at ther instigation of the one and only Florence Zigfried of the Zigfried follies in 1896.
Let’s hear it for the inventor of aestetic bodybuilding and the bodybuilding contest, Eugen Sandow!

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